Ascension Health Content Specialist in Nashville, Tennessee
Job ID: 255497
Additional Job Information
Title: Content Specialist
City, State: Nashville, TN
Location: TNNAS HDQTR 523 Mainstream Dr
Department: Marketing 001
Additional Job Details: FT Days, 8-5 M-F.
Ascension is a faith-based healthcare organization dedicated to transformation through innovation across the continuum of care. As the largest non-profit health system in the U.S. and the world’s largest Catholic health system, Ascension is committed to delivering compassionate, personalized care to all, with special attention to persons living in poverty and those most vulnerable. In FY2017, Ascension provided more than $1.8 billion in care of persons living in poverty and other community benefit programs. Ascension includes approximately 165,000 associates and 34,000 aligned providers. Ascension’s Healthcare Division operates more than 2,600 sites of care – including 153 hospitals and more than 50 senior living facilities – in 22 states and the District of Columbia, while its Solutions Division provides a variety of services and solutions including physician practice management, venture capital investing, investment management, biomedical engineering, facilities management, clinical care management, information services, risk management, and contracting through Ascension’s own group purchasing organization.
ACM’s Marketing and Communications Specialist is focused on developing, implementing and executing strategic marketing plans and programs for ACM and its divisions in order to forward ACM’s strategic goals, specifically those focused on obtaining new clients, providers and members, and growing and retaining existing clients, providers and members.
The Marketing and Communications Specialist is responsible for supporting the implementation of the core strategies within ACM. In support of the ACM Divisions, this role uses detailed research and analysis of existing product performance, competitor products, rates, distribution methods, etc. to effectively market the Company’s suite of products and services. In addition, this role will support RFPs that the organization elects to complete. They are also responsible for developing elements of communications, web site content and structure, marketing events, agent incentive promotion and recognition programs, and field force training and education.
Coordinates, writes and distributes communications.
Coordinates compilation of materials for events.
Monitors costs for budget alignment.
Assists with and/or plans leadership meetings.
Develops and markets content that forwards the Ascension Care Management (ACM) brand, promotes ACM services and positions ACM as a thought leader in the population health industry
Works with the Senior Director of Marketing & Communications and the Marketing & Communications Manager to develop an annual content plan that includes a company-wide content calendar. Responsible for sourcing and managing any external and internal resources needed to develop content, including managing agency resources to ensure content is created on message, on time and on budget.
Oversees the development of new content and responsible for leveraging digital and social channels to promote consumption and drive desired business outcomes and annual business goals, including expanded media interest, inbound leads from prospects, and increased brand recognition.
Collaborates with ACM leaders, participating providers, clients, members and other key stakeholders, external influencers and industry experts to produce relevant content that meets the needs of our audience.
- Bachelor's degree in English, PR, writing, communications or other related degree required.
Two years experience producing content as well as channel specific knowledge (blog, SlideShare, Facebook, Twitter, etc) required.
One year experience building audiences either online or offline required.
Two years experience working with third-party tools to manage content and measure results required.
Equal Employment Opportunity
Ascension Health is an EEO/AA employer: M/F/Disabled/Vet. For further information regarding your EEO rights, click on the following link to the “EEO is the Law” poster:
Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
Ascension Health participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.
E -Verify (link to E-verify site)